By Allyson Koerner on March 20, 2013

H&M stores now double as clothing-recycling locations courtesy of a new incentive-based recycling program.

H&M garment recyclingOne of the most popular clothing companies is getting in on the eco-friendly action by launching the very first garment-recycling initiative. It is none other than H&M.

At Global Green USA’s 10th annual pre-Oscar party last month, H&M celebrated its new clothing-recycling program, along with its partnership with Global Green.

The brand new initiative, which went into effect in February 2013, allows customers to exchange any used garments, from any brand, in any condition, at each of H&M’s 269 (and growing) U.S. stores and 48 markets worldwide. This will help avoid textile waste, save natural resources and reduce environmental impact.

Similar to other recycling programs, H&M offers an incentive. For each bag of clothing donated, customers will receive a voucher worth 15% off of their next purchased item.

“We believe this program will really make an impact in reducing the amount of clothing that ends up in landfills all over the world and we are excited that, at the same time, we will raise funds for Global Green USA to continue their great work,” H&M Continental Communications Director Marybeth Schmitt said.

The funds raised by H&M will benefit Global Green’s projects, including constructing green buildings, rebuilding communities suffering from climate change and sea level rise, and helping communities damaged by hurricanes Katrina and Sandy.

Sophia Bush Global Green USA

Sophia Bush in H&M's Conscious line at Global Green USA's pre-Oscar bash in February. Photo via Global Green USA.

At the green bash, H&M also had an exclusive “Conscious lounge” highlighting its sustainability measures and its Conscious clothing line, which showcases sustainable fashion benefiting the planet. The Conscious line includes tops, jeans, scarves, underwear and other items designed from organic cotton, recycled polyester and other eco-materials. The collection is available online for purchase for women, men and even kids!

As you can see to the left, actress Sophia Bush showcased H&M’s Spring 2013 Conscious Exclusive collection by wearing a beautiful ivory organic cotton three-piece suit.

“For many years Global Green has been setting a shining example of what it means to be a conscientious consumer and citizen,” Bush said. “To have H&M joining us in this fight, and helping to remind the world that chic and sustainable are in fact one-in-the-same, is such an exciting development! What an amazing opportunity we all have to be better to our ecosystems and communities every day.”

For more information, visit H&M’s official website. Remember, H&M isn’t the only business or place that takes used garments for recycling. Check out what’s available in your neighborhood.

About the author

Allyson Koerner first became acquainted with the green lifestyle while obtaining her Master's in Print & Multimedia Journalism at Emerson College in Boston.[...]
Learn more about Allyson Koerner

Related Articles

Comments

There are no comments for this post yet


Articles by Allyson Koerner

Talking Recycling with the Ecorazzi Editors

By Allyson Koerner on September 16, 2013

Two editors of the gossip-centric green site give us the scoop on their local recycling programs.

New York City’s Wearable Collections: ‘Clothing is Not Garbage’

By Allyson Koerner on June 14, 2013

Wearable Collections is bringing clothing recycling right to New Yorkers' doors.

Throw a Summery Picnic with ACME’s Compostable Party Box

By Allyson Koerner on June 10, 2013

"Just add food and drink" to this eco-friendly picnic kit, which includes compostable dinnerware, reusable glassware and a sustainable wooden cheeseboard.

Recycling Articles

How to Recycle Mattresses

By Sophia Bennett on April 17, 2014

Nearly all of any given mattress can be recycled. Learn about the process, and what you can do to ensure your old mattress is properly recycled.

How to Recycle Motor Oil

By Sophia Bennett on April 15, 2014

In the U.S., an estimated 61% of used motor oil is dumped — not recycled — yet drop-off points are located all across the country.

461 Colleges and Universities Nationwide Recover 89.1 Million Pounds of Organic and Recyclable Materials During RecycleMania

By 1-800-RECYCLING on April 14, 2014

During this 14th annual tournament, updated weekly rankings allowed schools to track their performance in eight categories measuring their recycling rate.

Current News

Recycling Profile: Long Beach, CA

By 1-800-RECYCLING on April 18, 2014

Long Beach's weekly curbside recycling program accepts items like polystyrene, plastic bags and paint cans.

461 Colleges and Universities Nationwide Recover 89.1 Million Pounds of Organic and Recyclable Materials During RecycleMania

By 1-800-RECYCLING on April 14, 2014

During this 14th annual tournament, updated weekly rankings allowed schools to track their performance in eight categories measuring their recycling rate.

Recycling Profile: Nashua, NH

By 1-800-RECYCLING on April 11, 2014

Nashua's single-stream curbside recycling program could be a model for other programs around New Hampshire.

Loading