By Kara DiCamillo on January 25, 2013

A recent switch by Tom's of Maine to plastic toothpaste tubes brings concerns about recyclability, but the company has eco-friendly measures in place.

When I made the switch to Tom’s of Maine toothpaste, I can’t say that I was convinced. The natural flavor was not one that I was used to, but it was more important for me at the time to be able to recycle my toothpaste tube. Fast-forward to present day, and I do not even like the taste of other toothpastes anymore.

For many of us, the Tom’s of Maine brand has been known for its recyclable aluminum toothpaste tube since the 1970s. So, it came as a surprise to me the day that I opened up the cardboard box of a new tube and found it to be — gasp! — mainstream plastic.

Tom's toothpaste recycling

Tom's of Maine recently made the switch to plastic laminate toothpaste tubes.

Of course, my first thought was that Tom’s parent company, Colgate-Palmolive, was behind the transition, perhaps in search of a more cost-effective production option. However, it seems that a lot of research has gone into the switch, and the decision was actually influenced by consumers.

“Tom’s of Maine’s success over time has relied on our consumers’ faith in us,” Peter Bright, Marketing Director at Tom’s of Maine, says. “More than any product, more than any process, it’s their trust that we share the same core values as they do — that we care about their health and satisfaction, as well as the future of our communities and the living planet we share. So it’s important we keep on looking for new ways to improve how we serve them and how we do business in a sensitive and responsible way.”

According to the Tom’s of Maine website, more than one-quarter of consumer complaints about their toothpastes had to do with the packaging. I find this to be so interesting since the reason I made the switch was that very reason. However, I will admit that as I tried to squeeze all of the toothpaste out toward the end of the tube, it often cracked and leaked — this accounting for 68% of the complaints of the aluminum tubes.

With strict FDA regulations, Tom’s of Maine made the switch to plastic laminate tubes, but not without tons of research and in keeping with its Stewardship Model. As it turns out, producing the plastic tubes uses less energy than the aluminum ones, and they are lighter to ship. In fact, the company’s website states that the new tubes reduce the weight by nearly half. But, that doesn’t answer the question on recyclability. Thankfully, it is nice to hear that Tom’s of Maine is working on that.

The company has partnered with Illinois Tool Works, a company that recycles the tube materials and then uses them to make packaging products. If you want to recycle your Tom’s of Maine tubes, you can simply send the used ones to their facility in Maine, and then off to Illinois Tool Works they go through a process called “back-hauling” (using the trucks that would otherwise leave the facility empty).

But, that’s not all. Tom’s of Maine is also looking to get rid of the cardboard the tubes are sold in. The company is also hoping to introduce post-recycled plastic content, and has also funded research for the use of bioplastics.

Admittedly, the new plastic tubes are definitely easier to squeeze, but sending them to Maine is not necessarily convenient. However, I will add toothpaste tubes along with my other piles of nonrecyclable materials that I collect (Styrofoam, used frying pans and hard plastics) and will dutifully ship them off when I have a stash. I cannot help but wonder, will you do the same?

You can mail your used toothpaste tubes to:

Tom’s of Maine

302 Lafayette Center

Attn: Consumer Department

Kennebunk, ME 04043

Be sure to check out the Tom's of Maine TerraCycle Brigade as well!

About the author

In her Newport, RI, community, Kara is the organizer of Green Drinks Newport and a member of Newport's Energy & Environment Commission. Kara volunteers at Norman Bird Sanctuary, and has also volunteered as a panelist for Rhode Island Farmways, speaking to farmers from around the state about how they can better market and promote their businesses.

Beyond the moat that surrounds her island home, Kara has backpacked Mt. Washington in New Hampshire too many times to count, is a member of the Appalachian Mountain Club, a graduate of the Colorado Outward Bound School and, in real life, she is a public relations director. Kara began her writing career with TreeHugger.com in January 2005 and is currently a contributing writer for TriplePundit, Ecorazzi, EcoSalon and her local Newport Patch.


Learn more about Kara DiCamillo

Comments

There are no comments for this post yet


Articles by Kara DiCamillo

Oregon Sign Recycling Saves Money and Improves Sustainability

By Kara DiCamillo on May 29, 2014

A pilot program in Oregon may have discovered an efficient, eco-friendly way to reuse the base materials in old highway signs.

Earth Day 2014 Events Take Over Boston in April and May

By Kara DiCamillo on April 14, 2014

Boston is alive with Earth Day events in April and May.

Spring Cleaning: Recycle Your Denim

By Kara DiCamillo on March 24, 2014

Blue Jeans Go Green transforms used denim into home insulation for those in need.

Recycling Articles

How to Recycle Jewelry

By Sophia Bennett on July 28, 2014

Precious metals can fetch large sums on the resale market, but with so many ways to reuse, consider looking at your old jewelry in a new light.

How Recyclable is the Metal in Your Jewelry?

By April Stearns on July 24, 2014

Because we are usually not looking to throw out our nice jewelry, many of us do not know how recyclable the precious metals are.

Tricky Metals: Can I Toss This in the Recycling Bin?

By Maggie Wehri on July 23, 2014

Bits and pieces of metal you find around the home can surely go in your curbside recycling bin, right?

Current News

Recycling Profile: Augusta, GA

By 1-800-RECYCLING on July 25, 2014

Augusta encourages residents to recycle more and throw away less by giving them 95-gallon recycling carts and charging a premium for large trashcans.

Recycling Profile: San Jose, CA

By 1-800-RECYCLING on July 18, 2014

San Jose is looking to divert all of its waste in less than a decade. Could this be the country's first zero-waste city?

Recycling Profile: Eau Claire, WI

By 1-800-RECYCLING on July 11, 2014

Communities in wide-reaching Eau Claire County are paired together in a curbside program that services much of the northwest Wisconsin population base.

Loading