By Sophia Bennett on December 08, 2011

Three-plus tons and 23 feet tall, WEEE Man is an eye-opening e-waste installation aimed at changing British consumers' e-waste disposal habits.

Weighing in at more than 3 tons and standing nearly 23 feet tall, the WEEE Man isn’t your ordinary crusader for good. But his size definitely gives him an advantage.

People who see the leering two-story creation can’t resist walking over to find out what it is. What they learn is that the statue conveys a vital message about consumption, recycling and the impact electronic waste has on the planet.

The WEEE Man is the brainchild of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (more commonly known as The RSA), a centuries-old British think tank. He’s made from 3.3 metric tons of WEEE, or “waste electrical and electronic equipment,” which represents the average amount of electronic waste a single British citizen will generate in his or her lifetime.

The WEEE Man contains (among other things) 35 cell phones, 23 computer mice, 12 electric kettles, eight toasters, seven vacuum cleaners, six televisions, five refrigerators, four lawn mowers, three satellite dishes and one sewing machine. He was created to draw attention to the European Union’s WEEE Directive, which went into effect in January 2006.

Contemporary artist Paul Bonomini, the WEEE Man’s designer, said: “I designed him to look like he’s dragging himself out of landfill, coming back from the dead. He’s there to remind us of this monster that we’re creating when we dump these goods rather than recycle them.”

An ominous idea, but a good one all the same. The U.S. Environmental Protection Agency reports that in 2007 electronics recyclers collected 414,000 tons of material. That doesn’t include any e-waste that was reused or simply landfilled. On the whole, consumption is going up, not down, so Americans are certainly generating plenty of electronic waste as well.

The WEEE Directive requires that all member countries collect at least 4 kilograms of electrical or electronic waste per person every year. Manufacturers must participate in takeback efforts, and there are strict rules about exporting electronic waste. The law strongly encourages reuse as well as recycling.

While the U.S. hasn’t implemented such a comprehensive recycling program, 23 states now have electronics recycling laws intended to keep e-waste out of local landfills. Many of them include extended producer responsibility, or a requirement for manufacturers to find ways for their products to be reused or recycled rather than thrown away.

The WEEE Man now resides at The Eden Project, a hub for social and environmental programs, in Cornwall, England. His new home gives him the opportunity to continue his mission of influencing people to reduce, reuse and recycle, one washing machine at a time.

About the author

Sophia Bennett is a freelance writer based in Eugene, OR. Her work has been featured in more than a dozen magazines, newspapers and blogs. She is a dedicated home recycler, an avid thrift store shopper and a huge compost nerd.

Sophia's other professional experience include six years with the St. Vincent de Paul Society of Lane County, an internationally recognized leader in the field of nonprofit waste-based business development, and a year as an economic development and recycling coordinator in the U.K. She's volunteered with the Oregon State University Extension Service Compost Specialist program and Willamette Farm and Food Coalition. In her spare time she enjoys cooking, reading, crafts, gardening and spending time with her husband and twin daughters.


Learn more about Sophia Bennett

Comments

There are no comments for this post yet


Articles by Sophia Bennett

How to Recycle Helium Tanks

By Sophia Bennett on September 18, 2014

If proper precautions are taken, empty helium tanks are highly recyclable.

How to Recycle Headphones

By Sophia Bennett on September 10, 2014

Headphones offer a complex recycling challenge, as they are typically comprised of a number of materials.

How to Recycle Bottle Caps

By Sophia Bennett on September 3, 2014

Both metal and plastic bottle caps are experiencing a spike in recyclability.

Mixed Greens Articles

Dell Establishing a Compostable Legacy

By Maggie Wehri on August 28, 2014

Instead of utilizing more carbon-intensive plastic, Dell's packaging solution was quite clear: Grow it.

Red Rocks Takes Actions for a Zero-Waste Summer

By April Stearns on June 12, 2014

Red Rocks Amphitheatre and its surrounding grounds is now home to 150 permanent recycling containers.

Cincinnati Venue's Recycled Turf a Hit with Music Fans

By Maggie Wehri on June 11, 2014

The Riverbend Music Center has seen a 10% increase in lawn ticket sales since installing a recycled synthetic turf at the amphitheater in 2012.

Current News

Best Buy Hits Billion-Pound Recycling Goal, Doubles Pledge

By 1-800-RECYCLING on September 22, 2014

Now, the retailer aims to recycle twice as much e-waste by 2020.

Recycling Profile: Saskatoon, SK, Canada

By 1-800-RECYCLING on September 19, 2014

"The Paris of the Prairies" offers curbside collection to all of its residents and pairs it with other waste-cutting programs to reduce landfilling dependence.

Electronic Recyclers International Congratulates Best Buy for E-Waste Recycling Efforts

By 1-800-RECYCLING on September 18, 2014

ERI leadership participates in landmark event at Best Buy's headquarters in Richfield, MN.

Loading