“Green is Good” welcomes Environmental Defense Fund’s Beth Trask and New Mexico Green Chamber of Commerce’s Allan Oliver to discuss their green initiatives.
Beth Trask, Deputy Director, Innovation Exchange, Environmental Defense Fund
Beth Trask is a key player in the Environmental Defense Fund’s growth and influence across California. Trask, who specializes in corporate partnerships, is an expert on suiting companies with proven best practices to help them achieve a smaller environmental footprint. Trask is particularly well versed in marketing sustainability initiatives throughout companies, from employees to consumers.
The Environmental Defense Fund “takes on the most urgent environmental threats to the climate, oceans, ecosystems and people’s health” using science, economics and law to back up its reasoning, achieving four-plus decades of results.
“[The EDF's] role is expanding beyond the Fortune 500 and getting to what we like to call the ‘Next 5,000,’” Trask says of EDF’s mission to help small businesses grow sustainably. “It’s really about transforming businesses.”
Listen to Beth Trask’s segment here.
Allan Oliver, CEO, New Mexico Green Chamber of Commerce
Allan Oliver acts as CEO for the New Mexico Green Chamber of Commerce (NMGCC), an organization that helps the state’s small businesses in the areas of renewable energy, strengthening local economies and seizing the green business advantage. The chamber’s goal is to create sustainable jobs throughout New Mexico’s diverse communities.
With more than 1,200 member organizations and counting, NMGCC helps to strengthen green business practices within the state while also educating consumers about green local businesses that they can support.
“The green sector of the economy has the most movement right now,” Oliver says. “I encourage anybody out there who’s got an idea and wants to chase it, go chase it.”
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