Purina’s “Together We Can” campaign taught cat owners the necessity of properly recycling cat food packaging waste.
If you can get over the punny name “Together We Can” (Get it? Can?), Purina’s cat food can recycling campaign is actually a great idea. The campaign, which ended earlier this year, encouraged cat owners to pledge online or over the phone to recycle their Fancy Feast and Friskies cans. For each pledge received, Purina committed to donate $1 (or up to $100,000 total) to the litter and waste prevention nonprofit Keep America Beautiful.

This little guy creates a lot of waste. Purina's "Together We Can" campaign aimed to raise awareness of just that.
Even though the campaign has ended now, it’s worth remembering how important it is to recycle even the small things, because they sure add up. We always recycle the cat food cans in our house, but think about how much we’d be wasting if we didn’t: two cats, one can of food each per day, 365 days per year — that’s 730 cans of cat food we go through each year! One of our cats is 15 years old, so you can imagine how many cans the little guy has gone through so far. And, that’s not even taking into account all the cardboard cat litter boxes, dry food bags, treat containers and other cat-related stuff we bring into our house. Who says you need opposable thumbs to be a consumer?
All that other stuff aside, cans alone have a significant environmental impact. According to Keep America Beautiful, recycling a 3-ounce aluminum can saves enough energy to power a 60-watt bulb for more than two hours, while recycling a 5.5-ounce can saves enough energy to power a 30-inch television for more than two hours. That’s not nothing!
So, don’t be aloof about recycling your cat food cans, even if your cat is aloof about everything.








Lori Erickson
July 14th, 2010
I don’t seem to be able to locate a recycling place near my home in Brea, CA (Orange County, Southern California) to recycle my Fancy Feast cat food cans (and other tin cans). I go through five cans a day so you can imagine how many I have saved up and ready to recycle!
Can you please help me with a location? Please let me know if further info is needed and I will supply. Thank you very much!
Si Robins
July 14th, 2010
Hi Lori,
Hope this helps you!
http://1800recycling.com/find/recycling-locations?materials0=171&zip=92821